Photographer+ Art Director
Concept to delivery
A creative partner ready tohelp build your visual world.
Which means a brand can hand me a season and get it back finished. I have spent most of my career inside marketing teams, so I am fluent in the unglamorous half too — deadlines, asset lists, what has to be live by Friday. That is why the creative survives contact with the calendar.
- 01
Direct
Strategy, concept, casting, location and styling direction — then the shot list, and staying on set to protect the idea while it is being made.
- 02
Shoot
Campaign on location, studio built to sell, and ecommerce that matches the campaign it sits beside. Film and digital, both.
- 03
Deliver
Selects, retouching and final files sized for site, email, paid and social — on the date the ecommerce team actually needs them.
Selected work
10 projects — 2022 / 2026
- 01Anine BingArt Direction2022— Anine Bing, Art Direction, 2022
- 02Dion Lee × Carbon38Art Direction2022— Carbon38, Art Direction, 2022
- 03Adam Selman × Carbon38Art Direction2022— Carbon38, Art Direction, 2022
- 04House of Harlow × McMullenCampaign2025— House of Harlow, Campaign, 2025
- 05Left on Friday — Venice BeachCampaign2026— Left on Friday, Campaign, 2026
- 06RAY the Brand — SafariCampaign2026— RAY the Brand, Campaign, 2026
- 07Tab Vintage × A Current AffairCampaign2022— Tab Vintage, Campaign, 2022
- 08Year of Ours — Summer '25Campaign2025— Year of Ours, Campaign, 2025
- 09Year of Ours — Fall '25Campaign2025— Year of Ours, Campaign, 2025
- 10Pam & GelaCampaign2022— Pam & Gela, Campaign, 2022
Adam Selman × Carbon382019
A campaign is not a set of pictures.It is one idea, held steadyfrom the first mood board to thefile that goes live on Friday.
Maria Massa Cronin — Art Director & Photographer
The edit
Frames across the archive
Selected clients
Clients include Carbon38, Anine Bing, Year of Ours, Dion Lee, Adam Selman, Isabel Marant, Paco Rabanne, Pam & Gela, Eleven by Venus Williams.
Contact
Tell me aboutthe shoot.
Campaign, studio, ecommerce, or art direction alongside another photographer. Brands shooting on a regular cadence are especially welcome — so are test shoots.
hello@mariamassa.com