Two players against a clay-coloured wall in late afternoon light, Los Angeles

Art Direction+ Photography

Los Angeles

Fashion · Beauty · Lifestyle

Now showing

Year of OursSummer '25 — Campaign

Adam Selman × Carbon38Campaign — Art Direction

Dion Lee × Carbon38Campaign — Art Direction

Eleven by Venus WilliamsCampaign — Art Direction

Pam & GelaCampaign — Photography

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Concept to delivery

I started as an art director, so Isee the whole shoot — the strategy,the crew, the shot list — and thenI pick up the camera.

Which means a brand can hand me a season and get it back finished. I have spent most of my career inside marketing teams, so I am fluent in the unglamorous half too — deadlines, asset lists, what has to be live by Friday. That is why the creative survives contact with the calendar.

  1. 01

    Direct

    Strategy, concept, casting, location and styling direction — then the shot list, and staying on set to protect the idea while it is being made.

  2. 02

    Shoot

    Campaign on location, studio built to sell, and ecommerce that matches the campaign it sits beside. Film and digital, both.

  3. 03

    Deliver

    Selects, retouching and final files sized for site, email, paid and social — on the date the ecommerce team actually needs them.

A model in leopard-print against a cyan studio wall, hands raised to her head

Adam Selman × Carbon382019

A campaign is not a set of pictures.It is one idea, held steadyfrom the first mood board to thefile that goes live on Friday.

Maria Massa Cronin — Art Director & Photographer

The edit

Frames across the archive

A model in red mesh crouching against a pale studio backdropDion Lee × Carbon38, 2022
A model in a printed shirt in a doorway, shot on 35mmPam & Gela, 2022
A player at the net in pink, palm trees behind, shot on filmYear of Ours, 2025
The back of a printed sweatshirt in warm interior lightAnine Bing, 2022
Two figures running past a pool along a pink wall, Palm SpringsEleven by Venus Williams, 2022
A model against a batting cage in a shearling jacket, film border intactYear of Ours, 2025
A model in a yellow knit against pale blue sheetingPaco Rabanne — Carbon38, 2022
A model reclining in black against a red studio wallAdam Selman × Carbon38, 2019
A model holding a purple bar against a magenta studio wallIsabel Marant — Carbon38, 2022
A model in black mesh reclining on crumpled white paperDion Lee × Carbon38, 2022
A model in a striped track top against a hanging white sheet, shot on 35mmPam & Gela, 2022
A player on a mint court in a pleated skirt and cardiganYear of Ours, 2025

Selected clients

Clients include Carbon38, Anine Bing, Year of Ours, Dion Lee, Adam Selman, Isabel Marant, Paco Rabanne, Pam & Gela, Eleven by Venus Williams.

Contact

Tell me aboutthe shoot.

Campaign, studio, ecommerce, or art direction alongside another photographer. Brands shooting on a regular cadence are especially welcome — so are test shoots.

hello@mariamassa.com
Based
Los Angeles — available to travel
Elsewhere
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