
Art Direction+ Photography
Concept to delivery
I started as an art director, so Isee the whole shoot — the strategy,the crew, the shot list — and thenI pick up the camera.
Which means a brand can hand me a season and get it back finished. I have spent most of my career inside marketing teams, so I am fluent in the unglamorous half too — deadlines, asset lists, what has to be live by Friday. That is why the creative survives contact with the calendar.
- 01
Direct
Strategy, concept, casting, location and styling direction — then the shot list, and staying on set to protect the idea while it is being made.
- 02
Shoot
Campaign on location, studio built to sell, and ecommerce that matches the campaign it sits beside. Film and digital, both.
- 03
Deliver
Selects, retouching and final files sized for site, email, paid and social — on the date the ecommerce team actually needs them.
Selected work
10 projects — 2018 / 2025
- 01Anine BingArt Direction2022— Anine Bing, Art Direction, 2022
- 02Dion Lee × Carbon38Art Direction2022— Carbon38, Art Direction, 2022
- 03Adam Selman × Carbon38Art Direction2022— Carbon38, Art Direction, 2022
- 04Eleven by VenusArt Direction2022— Eleven by Venus Williams, Art Direction, 2022
- 05Year of Ours — Summer '25Campaign2025— Year of Ours, Campaign, 2025
- 06Year of Ours — Fall '25Campaign2025— Year of Ours, Campaign, 2025
- 07Pam & GelaCampaign2022— Pam & Gela, Campaign, 2022
- 08Isabel MarantStudio & Ecomm2022— Carbon38, Studio & Ecomm, 2022
- 09Paco RabanneStudio & Ecomm2022— Carbon38, Studio & Ecomm, 2022
- 10Eyelet by Carbon38Studio & Ecomm2018— Carbon38, Studio & Ecomm, 2018

Adam Selman × Carbon382019
A campaign is not a set of pictures.It is one idea, held steadyfrom the first mood board to thefile that goes live on Friday.
Maria Massa Cronin — Art Director & Photographer
The edit
Frames across the archive
Selected clients
Clients include Carbon38, Anine Bing, Year of Ours, Dion Lee, Adam Selman, Isabel Marant, Paco Rabanne, Pam & Gela, Eleven by Venus Williams.
Contact
Tell me aboutthe shoot.
Campaign, studio, ecommerce, or art direction alongside another photographer. Brands shooting on a regular cadence are especially welcome — so are test shoots.
hello@mariamassa.com


































