Hi! I am an LA-based fashion photographer and senior art director with a background in editorial design.

I got my start at the luxury activewear retailer Carbon38, where I spent 8 years building and leading the creative team (the last 3+ as acting Creative Director). Since then, I've worked in every configuration: fractional head of creative for brands like Year of Ours and House of Harlow, building and running in-house photo studios, and full-scope creative photoshoot production for fashion and lifestyle brands of every size.

Today, I handle everything from single-day product shoots to end-to-end creative for seasonal campaigns, including art directing campaign video alongside directors and shooting iPhone content for social. I regularly serve as an in-house art director for brands, overseeing marketing calendars and digital asset creation across site, email, and social, as well as print marketing materials. Because I've spent years in the room with marketing teams, I think about how the imagery will be used, not just how it looks, and I often work closely with founders and small teams who want a true creative partner.

I'm known on set as the calm in the room: unfazed by the unexpected, and never afraid to get my hands dirty. Or, more accurately, my whole outfit dirty, as you'll probably find me laid out in the dirt grabbing the perfect shot.

If you're looking to collaborate on an upcoming shoot or campaign, I'd love to hear from you! You can fill out the contact form here or reach out via email to mariamassacronin@gmail.com.